What is SEO?

Search Engine Optimization or SEO is often called a science which studies consumer behavior (user / user / website visitor), the behavior and the rules on search engine (www.google.com, www.yahoo.com, etc.) and what should we do on our website are managed, so that the website always appears at the top when users enter their keywords on search engines (SERP = Search Engine Result Page).

Next, use what? Just the simple fact that to attract new visitors to your site, and the Web became easily found by the right audience that is consistent with the products offered.

Undeniably, most or even all internet users will use when Serach Engine not know which sites would be targeted to meet their needs. Well this is interesting, because very few visitors would be willing, examine one by one all the search results. For a good reminder that the Search Engine absolutely necessary.
Then What ??...

First I need to stress that the website is useless without visitors or without order. Imagine if you have an interesting product, then you think to market on the Internet. For beginner course often hear the lure of Internet users that the Internet is a very effective market to market your product to the whole world. Perhaps this is an overview of the business into the Internet beginners:
After hearing that the Internet is very powerful because it can market your product, then with a little information and then purchase your domain name and hosting for your website.

First they tried to design their own website. Trying to buy a book about html and the results uploaded to the server.

Satisfied with his work will continue to add new product pages each month. Although they may not heed the rules in web design as easy navigation, the speed of access and viewing.

Who are dissatisfied will hire a web developer to design its website. Finished work and then uploaded. We have created a program that allows web developers by web site owners to easily enter new product data. Looks interesting instead.
Owner designnya satisfied with, then hope there will be a new site visit and make a purchase.

But far from expectations in one month no incoming email at all. The site owner may need time to think, then wait 2 months 3 months a year, how a visit to our site was minimal when the products we sell is very interesting.

In desperation many of the site owner closed the site in the next year.
But some who realized his mistake will learn about Internet Marketing.
The above often I find on some of my friends who tried to enter the Internet to market their products. The biggest mistake here is that you do not learn the Internet first. How do I find information on the Internet, or how to market a product on the Internet.

The majority of internet users find your site is through search engines like google or yahoo.Only a few who find your site in other ways such as finding your website address on another website, listed in your name card or accidentally type in your website address in your browser.

So if you want your website known, then the most effective way is to try your website appear in search engines. How? You can register your website address on each search engine or put a link in one of the other websites that have been registered.

Does finished up here? the answer is no. There are dozens or even thousands of competitors who sell the same products with you. According to statistics, 84% users search engines just open the pages 1 and 2, the order of 1-20 for the market. So if your website is not in the order of 1-20 it would be very unlikely to visit your website.

For that there are rules in the search engine that allows website perangkingan position for a market. The market in question here is the keyword or keywords. Keywords are words or phrases used someone to find something on the Internet. Example: nokia N70, sell house, or looking for soul mate? hehe.

There are other ways to get visitors from search engines, which is using paid advertising. That means we pay some money to bring our sites are at the ad. Maybe you've heard of Google Adword and Google Adsense.
These ads will appear on the right side of search pages on Google or on Google services like Gmail, Google Calendar, Google Reader. Also your ad will appear on other websites that display Google ads (this is called Google Adsense).

What merits? Of course, you will easily get visitors, and shortcomings are of course you have to pay some money for those ads. Usually you will be charged every 1-click to your ad, its value depends on you, usually the range of USD to 0.5.

But according to another study, 64% of search engine users never click on these ads. They are more interested in the search results or often called organic results. And you do not have to pay a penny to be able to appear in organic search results.

But the condition you should be able to place your website on top of your site's search results.That's why the seo or search engine optimization is used. Seo is used to optimize your website so your website at the top of Google.

Seo has 2 important components of keywords and a link or links. The selection of good keywords will allow you to reach the top in Google. And the link will help determine the popularity of your website. Surely not make sense if many other websites that reference your website to the visitors of the website. This means your website popular with visitors the Internet.

Learn seo in the above two things you need to learn more deeply. How do I choose the right keywords, how to put your keywords in the content or pages on your website, how do I make a good navigation on your website so that users can find all the pages on your website, and how to build link popularity so that your website links good .

I could not have explained at length here about seo, because this article aims to give an idea of what is seo, so you can determine the next step and achieve success in marketing your great product.